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I find words that make their mark
Are you looking for the French wordsmith who will put you in the centre stage? Good news: you’ve found them. As a freelance copywriter since 2010, I take on your copywriting, transcreation and web writing projects with both enjoyment and professionalism.
Licking words into shape
With advertising and marketing as a background, I’ve gained expertise in a wide range of fields:
- Arts, Culture and Education
- Automotive Industry
- E-commerce | Tech and IT
- Food* and Nutrition | Medicine and Alternative Therapies
- Sports, Fitness and Outdoor Activities
- Wellness and Healthcare | Fashion, Cosmetics and Natural Products
*No advertising for meat or dead animals, thank you!
Besides, it’s always a pleasure to write for antiracist, environmental, feminist, humanitarian and LGBTQIA+ organisations.
Adidas, Canon, Cisco, Cornelsen Verlag, F1, FranceTV, Frankfurter Buchmesse, GIZ, Hertz, Infiniti, Jung von Matt, Lidl, Lipton, Maille, Nissin, Publicis Groupe, Save The Children, Sony, Strato, TechSmith, Tibco, TomTom, Woom… And you ?
Your satisfaction is my number one priority. Although I love the creativity, freedom and perfectionism involved in copywriting, I also know how to listen, stick to a brief and handle criticism. The result:
- A portfolio of more than 100 clients worldwide
- Success in competitive advertising pitches
- 100% of deadlines met since 2010.
The advertising world encompasses a multitude of different media. The campaigns in my portfolio cover:
- All media platforms: display, web, television, radio and press
- Non-media communications, including direct marketing, print promotion and public relations.
Beguile the robots – captivate your audience
Whether it’s display advertising, website content, blog posts or social networks: writing for the web is part of my daily life.
Ongoing collaborations with web marketing, web writing and SEO agencies enable me to stay ahead of search engine optimisation techniques. I’m fluent in copywriting with keywords, HTML tags and optimised page structure.
From international TV spots to the local start-up flyer
Based in the German Munich area, I work for:
- Advertising, copywriting and translation agencies
- Businesses and start-ups
- Associations , humanitarian organisations and universities
- Individual clients.
Most of my clients are in Europe, the Americas and Asia. My projects range from international cross media campaigns to local communications.
Philosophy on the Presqu’île
I took a course in humanities and social sciences at The Jean Moulin University Lyon 3, coming away with a Masters in Philosophy in 2006. Sociology, Psychology and English also formed a large part of my training.
While studying, I worked as a trainee journalist and press correspondent at Lyon’s Le Progrès newspaper. I then went to live in Montreal, before moving to Germany in 2009.
Background or “I think, therefore I write”
Before starting my copywriting business in 2010, I’d been an apricot picker, a housekeeper, a fine arts model, a bartender on the liveliest street in Lyon, a cashier at the poshest square in Lyon, a poutine server in Montreal, a fruit sorter, a photographer, an adventurer, a night-owl, a happy person (and I still am), but also:
- Communications Officer
- Press Correspondent
- Corporate Journalist
- French as a foreign language Teacher
- Web Writer.
In 2015, I co-founded transcreation service Textcult.
From Montreality to Creole spring
Beyond my passion for languages, I’m fascinated by travelling and intercultural communication. A trip across Egypt from Cairo to Abu Simbel, a stay with a Moroccan family in Beni Mellal, a journey to the heart of Norwegian fjords, a year spent in the arms of Quebec ‘Montreality’, a Creole spring on Reunion Island and a summer under the blazing sun of Sri Lanka are just some of my most memorable experiences.
Poetry, chilli pepper and āsana
As a devotee of storytelling in all its forms, I love literature, rap and poetry.
Vegan cuisine and health, feminist and environmental issues as well as LGBTQIA+ minorities’ rights are part and parcel of my daily life.
After a day’s copywriting, there’s every chance you’ll find me in the vicinity of a basketball court, a yoga mat or a chessboard.